Member Outreach for 7-year Strategic Plan

Client: Strathcona Business Improvement Association

We developed and implemented a member consultation process and communication program, working with Association staff and members in support of their 7-year strategic plan.


What We Did

Strategic planning
Strategic communications planning
Stakeholder and member outreach
Event management
Feedback analysis and summary report

Lucent Strategies developed and implemented a communications and member outreach program for the Strathcona Business Improvement Association (SBIA) in support of their seven-year strategic plan and BIA renewal.

When designing and implementing the successful member consultation process, we used an issues-based approach to ensure that the process focused on common goals and mutual benefits.

Integrating members’ input, Lucent developed a 7-year strategic plan, which included clearly articulated strategies and recommended actions to advance each of them. It also defined a communications strategy to support the rollout, renewal, implementation and on-going evaluation of the plan.

This project illustrates our ability to work effectively with Strathcona Business Improvement Association staff and members to deliver an actionable program that achieved the desired results.



The Results

Techniques designed to increase participation in the process were highly effective, resulting in broad-based input across business of all types and sizes. 100% of members voted to renew the BIA at the September 2009 annual general meeting — a resounding success.